globalisation
Globalisation in the hot springs market is seeing a blurring in bathing cultures around the world and an amalgamation of knowledge to provide the best possible benefit to the communities in which they are found. The Global Hot Springs Forum at the Global Spa and Wellness Summit held in India in October 2013 introduced some initiatives to help raise awareness of hot springs all over the world.
A standardised hot springs logo has been utilised by the Japanese industry for well over a hundred years and has been taken up by many hot springs in Korea and some in China, New Zealand, United States, Australia and other countries. This symbol is available to be used, free of charge, by hot springs from any country. It provides a means to communicate to consumers, beyond any language barrier, that the location has real hot springs.
